Compte-rendu de la conférence

"Daniel Read, VP Consumer Products, from Ask Jeeves addresses the crowd at the The CNET Japan Innovation Conference. The conference is centered around Web 2.0, Blogging, Tagging and those effects on the traditional search engine. Daniel’s presentation was based on what Web 2.0 is, what it means, and to dispell the mystery around it. Quick Ask Jeeves & IAC background : 7th largest global web property, 4th largest search property, 25% US reach.

Daniel started the demo with a rundown on current search trends : Rapid growth in global search volume, doubling in next 4 years. Almost #1 activity on the web, and should soon overtake email as top Internet activity. Search dominates top web properties. Search starts the Internet’s journey. Key user needs : relevant results, quick site, certain features, presentation of search results, search frustrations. Top frustrations : 23% lose track, 22% sorting through results, thinking of new ways to phrase search, not knowing which results are best..."

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